EL USO DE LA EVALUACIÓN PARTICIPATIVA RURAL PARA PROMOVER LA INNOVACIÓN SOCIAL EN PRODUCTORES AGRÍCOLAS A PEQUEÑA ESCALA

This study aims to analyze the use of Participatory Rural Appraisal (PRA) tools in rural communities to support agricultural producers in generating social innovation. We use the PRA approach to develop a workshop with 22 producers, and making three discussion tables focused on productive, social and economic areas. Into three rounds, they discuss problems and needs in innovation. Then, producers generate potential solutions and an action plan according to the PRA tools given. The results show that PRA tools are accurate for the generation of knowledge and support the decision-making process with information regarding short- and long-terms activities they need to pursue into their current strategy. Finally, PRA strategies encourage producers to work in a organize manner to obtain better results in the social innovation process they are working on.