THE ILLUCOTIONARY ACT IN SLOGAN OF CAR ADVERTISEMENT

Illocutionary act is performed via the communicative force of an utterance. In a slogan of advertisement, there was Illocutionary act, and sometime the consumers’ difficult to understanding the meaning in the slogans because it contains of explicit and implicit meaning. Therefore, the researcher was interested to analyze the Illocutionary act in slogan ofcar advertisement. Purpose of this research is to find and analyze the type of Illocutionary act in slogans of car advertisements and to find out meaning of Illocutionary act in slogans of car advertisements. This research was Qualitative research. In this research, the research used theory from Yule where Illocutionary acts were devided into five types: (1) Declarations, (2) Representatives ( Statements of the fact, assertions, conclusions, and description), (3) Expressives ( Statement of Pleasure, Pain, Like, Didlike, Joy or Sorrow), (4) Directives ( Commands, Orders, Requests, Suggestios), (5) Commissives ( Promises, Threats, Refusals Pledges). Object of this research was slogan of car advertisements and the researcher got the data from internet. From this research, it could be connected from three types of Illocutionary act found in slogan of car advertisements. They were Representatives, Directive, Commissive, and there were no Expressives and Declarations.