Cleaning control method for indoor heat exchanger of air conditioner and air conditioner

The invention discloses a cleaning control method for an indoor heat exchanger of an air conditioner. The cleaning control method includes the steps that when the air conditioner gets into the automatic cleaning mode, the refrigeration mode is started; evaporating temperature is reduced to enable water in air to be condensed into frost or thin ice on the indoor heat exchanger; after the air conditioner continuously runs in the refrigeration mode for set refrigeration time, the running mode of the air conditioner is switched to the heating mode from the refrigeration mode so that the frost or the thin ice on the heat exchanger can be thawed to clean the heat exchanger. The invention further discloses the air conditioner. By means of the cleaning control method and the air conditioner, automatic cleaning of the indoor heat exchanger of the air conditioner can be achieved, and therefore it can be avoided that the heat exchange efficiency of the heat exchanger is reduced.