Response Interference in Compatibility Tasks Effects of Target Strength in Affective Priming and Stroop

Affective priming (AP) is a well-established phenomenon in which performance to a valenced target is typically better when it is preceded by an affectively congruent prime than when it is preceded by an incongruent prime. Several studies have emphasized a strong similarity between AP and Stroop suggesting that both are driven by response interference. The present study investigated this hypothesis by testing whether a general prediction of the response interference model was verified in the two tasks. This prediction refers to target strength and states that the size of compatibility effects should increase as the strength of the relevant information decreases. In four experiments, we show that this general prediction of the response interference model was verified in AP and Stroop when the strength of the relevant information was manipulated at the perceptual level (Experiments 1 and 2), while the opposite pattern was observed when this variable was manipulated at the semantic level (Experiments 3 and 4). While the results do not undermine the hypothesis that AP and Stroop effects are governed by response interference, they suggest that the model should be refined in order to account for differential effects of target strength in compatibility tasks.