THE PHYSICAL AND SOCIAL ASPECTS OF THE HUMAN BODY AS A REAGENT FOR THE CONSUMPTION

Two consecutive texts consider the question of the human body with its natural and interdependent entities – physical and social, as a reagent of the consumption. The first paper highlighted the sociocultural and economic characteristics of modern consumption, and this one will consider the relationship between the physical and social sides of the human body and its market aspects and dimensions, and their impact on the appearance and the growth of the new industries.