Education as Moderator to Knowledge Consumers in Creating Awareness of Halal Food Consumption
2018
It is imperative for the Muslim to observe the consumption according to Islamic teaching based
on the Quran and Sunnah and according to the
Islamic Fiqh. Education in terms of basic Islamic
rules in regards to the Muslim food is very
important especially to create awareness in
determine the Halalness of the food consumed.
Hence this study focusses on education as
moderator towards knowledge and awareness of the
Muslim consumers over their consumption of Halal
food product. Data were collected from 162
respondents on a random sampling basis.
Quantitative analysis was conducted using SEM
AMOS version 22 in determining education as
moderator to knowledge and awareness of Muslim
consumers. The finding shows that the level of the
education plays a significant role as moderator in
strengthening the knowledge of Muslim consumer
in utilizing Halal food product. It indicates that
knowledge is positively significant related to
awareness. However, the relationship of
understanding related to awareness is not
significant maybe due to the attitude and practices of the Muslim consumer themselves. The study shows that consumers’ education moderates the relationship between knowledge and awareness. Hence the emphasis of relevance government sector
and other Islamic institution to educate the society at large and Muslim consumers in specific is crucial as for them to get the benefit of education in increasing knowledge and awareness that comply with Shariah in food consumption
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