Small-Scale Marketing of Aquaculture Products

Small-scale aquaculture is becoming more prevalent in states where it has not been a traditional agricultural practice. The key to success in small-scale aquaculture is skillful marketing, because too often farmers focus mainly on production without considering whether the markets available to them will pay a profitable price. The recipe for a successful small-scale aquaculture business is to identify marketing opportunities and then develop market-based production and marketing plans.