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Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers’ Purchase Decisions
Awareness, Interest, and Final Decision: The Effects of User- and Marketer-Generated Content on Consumers’ Purchase Decisions
2013
Michael Scholz
Verena Dorner
Andrea Landherr
Florian Probst
Keywords:
Marketing
Public relations
Computer science
Advertising
Correction
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