Cooperation evaluation with the use of network analysis

The aim of the paper is to propose a way of assessing tourist partnerships using Social Network Analysis (SNA). The partnership structure chosen for this assessment was the ‘Wisla Tourist Organization’ (WTO) – a Destination Marketing Organization operating in the south of Poland. Collaboration assessment was based on discovering if, and to what extent new types of relationships between WTO members exist – and how big a part of the network structure they cover. It was assumed that the higher the extent of partnership relations in the WTO based on direct relations between WTO’s members including: business cooperation, communication, knowledge, trust, mutual understanding, dialogue, benefits from cooperation, and perceived fulfilled expectations, the higher the level of collaboration evaluation.