Political Economy: Conditions of Production

Using his own experience as a witness and participant in the convulsion that the BBC, and specifically the BBC Graphic Design department, underwent, Macdonald aims to illuminate the cultural change to the creative industries in many advanced industrialised countries that has occurred over the last 20 years. Many industries in the past have undergone similar ruptures and transformations and they will again in the future. Macdonald hopes to draw lessons from an analysis of television graphic design using examples of work that can point out the attributes and skills that a new designer across the globe will need to have and obtain in order to withstand future industrial and cultural changes.