IMPROVING THE MONITORING PROCESS AND THE EXTERNAL AND INTERNAL COMMUNICATION PROCESS OF AN ORGANIZATION PERFORMANCE

Strategic and, implicitly, operational performance, whether on a team or individual level, is an important goal of any organization, and in order to know to what extent these goals are met and if business strategies are useful, it is essential define that complex system of performance indicators seen as a barometer that can assert at any moment whether our business is going in the right direction, or vice versa. On the other hand, any managerial decision requires a very good foundation of knowing the current state of the business, which is impossible in the absence of a framework of performance indicators able to inform management about the results of all the organization's key activities and processes. The requirements of the external environment force organizations to adapt to international competition and be able to compete at the same time from the perspective of price, quality, flexibility and customer relationships, developing a sustainable strategy that will gain competitive advantage compared to other companies that have the same field of activity. Based on these considerations, the main objective of the paper is to present the strategic management system of organizational performance, using strategic, operational and individual performance plans as support for communication, monitoring and improvement of organizational performance. Thus, by using the global and complex tools that lead to the decision making process, external and internal communication improves and also monitors the performance of an organization, starting from its strategic objectives.