브랜드 까르띠에에 나타난 에드워디안 양식의 조형적 특성 연구

This thesis is to analyze aesthetic features of Edwardian style presented in Jewelry of Cartier brand that has old history. In the Edwardian era, the material abundance from developments of industries and science and international trade had led gemstone-based jewelry industry supplied by colonies. Especially, the development of mechanical industries had led to the development of platinum processing that effectively supported diamonds and stones as well as made lace-like design popular. In those days, the jewelery were developed focussed on nobility, royalty, and bourgeoisie who accumulated wealth through the industrial revolution. In particular, the bourgeoisie utilized jewelery to show off their riches and, to satisfy the demands, the design tendencies of Cartier were showily developed. Cartier, founded by Louis-Francois Cartier, a skilled labor from Paris, has been producing various items from 19th century to the present with the stream. Cartier is known to be the first company to produce a platinum jewelery in 1896 and company of masterpiece jewelery that produces jewels of unique style with delicate craftsmanship. Therefore, the purpose of this research is to analyze the effect of the Edwardian period during the late 19th to the early 20th century on Cartier and in which type of characteristics it had led and developed Cartier of the day. The method and range of this research focus on disclosing the fact that the Edwardian jewelery had an effect on the current designs of jewelery, thus, collected and researched information from related publications, and internet in order to examine the Edwardian style and design characteristics of the Edwardian jewels. As a result of the study, it was found that the Edwardian jewelery, which had developed from Rococo, has been constantly reinterpreted to the present day, and influencing the Cartier company. With this, the research studied about improvement of traditional value of domestic jewelery brands and course of development of those brands.