METHODOLOGY OF WEB SITES FOR FARMERS

Abstract Web technology is a major element of the Internet. The various and inexpensive possibilities to use this technology allows for the minimisation of differences between rural and urban areas. This article focuses on the use of www technology for creating web sites. It outlines theoretical starting points for planning web sites, as well as practical methods, which are utilised first for setting up and then for subsequent evaluation. Key words: web site, www evolution, extranet 1. Introduction Our society – we mean especially CR- is also entering the New Economy. When analysing this evolution, it seems important to achieve a better understanding and to use new Information and Communication Technology (ICT). Considering agriculture, entering the New Economy means examining how an important classical sector of the “Old Economy” may benefit from the New Economy, i.e. may increase its productivity and efficiency (e.g. spending less on inputs, being more environmentally-friendly). Many examples of advantages provided by ICT for rural areas and agriculture have been presented [Waksman 2001]: - rural areas benefiting from the same services (e.g. leisure) as urban areas, with no "electronic gap" between rural and urban people - new market opportunities for agricultural products with the development of electronic auctions and market places - direct sale of agricultural products and services (traditional products, wine, organic farming products, self catering facilities) to final consumers - direct purchase of goods and services for farm and home - new services for rural people facilitating relationships with administrations.