Toward an Ecological Critique of Advertising
2016
Advertising is the most ubiquitous form of institutional propaganda in US
society due to its being the primary means of stimulating sales of products
in consumer-oriented economies (Jowett and O’Donnell 2006). Advertising
campaigns educate people to buy and consume a set of goods that they may
or may not have preferred prior to the advertising exposure (Heilbroner
and Thurow 1998). Yet, the impact of advertising stretches far beyond individual consumers to the global and ecological. As a key contributing sector
of human activity, the manufacture and transportation of vast quantities of
advertised goods around the world expends unprecedented amounts of fossil
fuels that increase greenhouse gas emissions, which constitute the underlying cause of global warming (American Association for the Advancement of
Science 2014; Klein 2014). Advertising helps fuel a planetary environmental
crisis, which according to Hansen (2009), is rapidly turning into one of the
most pressing problems facing humankind.
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