THE DEVELOPMENT OF SPORTS TOURISM IN THE LAKE SIPIN REGION OF JAMBI CITY

This research aimed to analyze the development of sports tourism in the Lake Sipin region of Jambi City and the effect of sports tourism development on the environment, economy and social. This research was descriptive research with a qualitative approach. This research used a case study research design to illustrate in-depth on how the development of sports tourism in the Lake Sipin region of Jambi City. In collecting the data, this research used in-depth interviews, documentation, and observations. The results of this research revealed the following findings: 1) The Lake Sipin of Jambi City was made as a sports tourism destination, especially the water sports; 2) The development of sports tourism in the Lake Sipin region was conducted to facilitate tourists to actively do sports which proven by the construction of various sports facilities that could be used by tourists such as jogging tracks, outdoor fitness, long cliff venues, skateboards and so on; 3) Until now, tourists were dominated by visitors who came to watch the events held in the Lake Sipin region which proven by the number of visitors who came at the event were more than visitors on weekdays; 4) The development of sports tourism in the Lake Sipin region was conducted while maintaining the quality of the environment and natural resources of the lake; and 6) The development of sports tourism in the Lake Sipin region referred to sustainable principles by taking into the tourism development of environmental, economic and socio-cultural aspects.