The Gaming of Firm Strategy in High-Tech Industry: Human Agents and Artificial Intelligence Agents Intermingled in a Simulation Model

In this study, a hybrid-gaming simulation model was used instead of a normal computer simulation model. In the hybrid-gaming simulation, autonomous AI agents and human players competed against each other in a high-tech industrial model. Firm agents (both AI agents and human players) determined the levels of R&D investment and production investment.