Special Session: An Abstract on “Marketing Techniques to Assist Public Sectors in Engaging Customers to Meet Societal and Individual Disasters Crisis Need and Beyond”

This session brings together academics, consultants, and government professionals to discuss ways marketing can help address needs in a natural disaster. Extreme weather events have increased the visibility of marketing’s importance in relief and recovery solutions well beyond disaster fundraising. Effective Rapid Response Marketing (RRM) is critical. The dynamic and rapidly increasing developments in technology from apps to social media to machine learning and text mining can help marketers develop better Rapid Response Marketing in any crisis situation.