Modalitas Calon Bupati Dalam Pemilihan Umum Kepala Daerah Tahun 2015

In the history of political contestation in South Sulawesi as the election, there has never been a woman who has won an election. Moreover, the female candidate is a newcomer in the constituency, while his political opponents in the election are the incumbent. an incumbent is considered to have a greater opportunity than the other candidates, because it is considered to have more capital as the level of popularity and figuritas. Women in the political contest would also have the same opportunities as other candidates, although the participation of women in a political contest still an issue - an issue that marginalize women. It still can be minimized depending on how the power of modality which is owned by the candidates, in which a candidate must have akumalasi more capital so as to win a dispute. This study aimed to analyze and learn how modality which is owned by the candidates in the administration of the election, studies in Indah Putri Indriani as regent elected in the district of North Luwu, South Sulawesi Province Year 2015. The method in this research is qualitative research. The technique of collecting data through interviews and documentation. The results of this study found four dominant modality owned by Lovely Daughter Indriani compared to the incumbent candidate. The modality is social capital, cultural, political and economic. This proves that the beautiful daughter Indriani as a woman and also newcomers are able to accumulate the capital it has, so it managed to win a political contest and also became the first female Regent in South Sulawesi.