Movilidad e interactividad en el ámbito universitario: Oportunidades para las apps

Mobility and interactivity are two growing phenomena among youth. Mobile applications (apps) are capturing the attention of university students, which opens up a range of opportunities. Using a quantitative and qualitative research method, the possible usefulness of applications in the university environment with an entertainment objective is studied. It is concluded that from the student perspective, interactive applications specialized in their profile are well received and that the main criteria of choice are quality and price. A significant relationship is observed between age and use of social networks to plan entertainment. Spanish university students, therefore, need a specialized app that covers their leisure and entertainment needs digitally and efficiently.