The data cloud has a silver lining

Gathering data is of little use if you cannot derive value from it. Increasingly, data is being generated in every part of the dairy and agri-tech sectors, including data regarding feed, livestock, yields and even logistics. As the types and volume of data grow, there is a real need to become more efficient and to recognise that data-driven decisions are the most effective way to optimise your business. We are now in the Information Age, and future growth and success will only be guaranteed to those who exploit data (both their own and others’) in the best possible ways.