Content sharing system

The present invention provides a content sharing system, a content sharing method and a content sharing program, which can effectively transfer the content to a plurality of different channels correspondingly with a user terminal or a characteristic of the display content. The content sharing method comprises the following steps: (step 111) generating a standard picture flow which can be transferred to the content of a plurality of different channels, (step 112) defining a picture set of a standard picture flow and picture information which is related with the picture structure, (step 113 andstep 114) using or newly generating a plurality of transfer rules which are related with the picture flow, the picture structure and the visual design that correspond with the characteristic of the channel, and (step 115) defining an application sequence through grading the transfer rules, applying the plurality of transfer rules for the standard picture flow according to the grade thereby effectively generating a template picture which corresponds with the characteristic of the channel.