Social marketing for urban sanitation
2001
This paper is based on the early stages of a research project
funded by the Department for International Development
(DFID) on Social Marketing (SM) for latrines in poor
urban settlements in Africa. It aims to develop and test a SM
approach to latrine promotion. This project considers it
likely that a well-designed marketing programme can
significantly increase latrine demand and coverage. If successful,
it hopes to influence sanitation policy-makers,
government bodies, NGOs and international agencies to
modify their approach to urban latrine promotion. This
paper examines the opportunities and challenges presented
by SM theory and practice for sanitation promotion.
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