Morar Anunciado: a veiculação publicitária da Unilabor na mídia paulistana

The Unilabor furniture factory operated in the city of Sao Paulo, from 1954 to 1967, in Vila Brasilio Machado, and it was an icon of the relationship between religious community activity, based on the humanization of work and the sharing experience in the company management, with Modern Art and furniture design. In this atypical relationship, Unilabor used different strategies and visual materials in its advertising, which, in addition to the main objective of the ads (which was the furniture sale), also communicated to potential consumers some ideas of taste, related to a project of modernity for the domestic space.