Consumer Perceptions of Green Products:anindian Current Scenario

Given the background, where there is a need to move away from the business-as-usual products and have more green products in Indian markets and there is distinct interest amongst the consumers to buy green products, it is imperative to assess the perception of the customers on the environmental attributes of products as well as to understand the barriers perceived in acceptance of green products. Consumer’s concern about the environment has been on the rise in India.The consumption at individual level has an impact on the environment at large. In a country like India with such large population, every consumer has a potential to mitigate the adverse impacts on the environment by changing their consumption behaviour.