ANALYSIS OF ACCEPTANCE AND INTENTION TO USE TECHNOLOGY AMONG MICRO SMALL AND MEDIUM ENTERPRISES: USING UTAUT MODEL

The computer technology can be used by micro, small and medium entrepreneurs, such as inventory controlling, financial reporting, and other business analyzing. This technology will give more benefits if it were connected to internet technology. However, the using of computer technology is still considered to be very rare among micro, small, and medium enterprises. This research aims to analyze further understanding of issues surrounding acceptance and use of computer technology among micro, small and medium enterprises (MSMEs). The Unified Theory of Acceptance and Use of Technology (UTAUT) model was conducted in this research. Questionnaires were collected from 50 MSME owners in Bandar Lampung, Province of Lampung, who do not use computer technology in their business activities. Data was examined using Structural Equation Modeling (SEM) technique and utilized Partial Least Square (PLS) tool. The empirical test results showed that intention to use technology was significant influenced by effort expectancy and social influence. But, performance expectancy was not significant influencing of intention to use technology. The result also showed that behavior intention was significant influenced by intention to use and facilitating condition. Keywords: effort expectancy, performance expectancy, social influence, facilitating condition, intention to use, behavior to use, MSMEs, UTAUT.