Communication Skills of Business Leader

This chapter is divided into four sections. Before exploring the types of communication consisting of verbal, nonverbal, and written communication, a basic understanding of the components of a General Model of the communication process is deemed necessary. Consequently, we begin the chapter by studying the Source-Message-Channel-Receiver (S-M-C-R) communication model, one-way communication and two-way communication, channels of communication as methods of exchanging symbol, sources in the communication process for senders and receivers, and feedback, and finally, discussing the interrelationships among components of communication in context. This is followed by focusing on the Classical Theory Social Network Theory in order to increase efficiency and productivity through effective communication. The final section of this chapter highlights the roles of business communication in management such as communication and decision making, communication and execution of plans, and communication and mutual understanding and co-operation.