Green Supply Chain Management: A New Movement Towards Healthier Environment

The objective of this paper is to establish a picture of to what extent Green Supply Chain Management is present in Bosnia and Herzegovina. Another point of interest in this paper is the measurement of administrative environment, consumer perception and the actual implementation of such a supply chain into daily operations. This study develops a survey questionnaire based on the reviewed literature about Green Supply Chain Management, and conducts the survey on the employees of companies located in one region of Bosnia and Herzegovina and compares the obtained results with the work of others in this field. The findings in this paper are conclusive and indicate a strong tendency towards complete implementation of Green Supply Chain Management into daily operations of Bosnian production companies, an existence of a supportive administrative environment and the strong willingness of people to adapt measures that are acceptable to the environment and create a smaller social cost. Finally, this paper is a testimony of good intent towards the environment supported and executed by those striving to achieve more efficient and less costly, socially acceptable and environmentally healthy solutions for conducting their business.