ANALYSIS OF U.S. ARMY FOOD PREFERENCE SURVEY (1963)

Abstract : In February, 1963, a survey of food preferences was conducted in which a sample of over 20,000 men randomly selected from among Army enlisted personnel in the Zone of the Interior participated. Techniques were essentially the same as those used in surveys made in 1950-1956. Information was obtained about each respondent's current military status and about certain features of his background. Each of 263 food names was rated on the 9-point hedonic scale by about 2000 men. For purposes of analysis the foods were grouped into 11 classes. The relationship between preferences and respondent's background was examined for 13 characteristics. Estimates of the sampling error of the results were developed. The reproducibility of previous results for identical foods was good -- a correlation of +.94. The major presentation of results is in the form of 263 individual food summary tables and 11 food class summary tables.