Enhancing Address Based Sampling with Contingent Incentives and Sample Indicators

In February 2010, a test was conducted among Nielsen’s TV Diary Surveys to identify improvements in the cost model associated with the Address Based Sampling (ABS) methodology. The goals of this test were as follows: 1. Evaluate the effectiveness of using a Black race indicator resulting from the use of geo-coding to differentially incent addresses in the prerecruitment stage. 2. Evaluate the effectiveness of using sample indicators at the diary mailing stage. 3. Evaluate the use of contingent (“pay for performance”) incentives in combination with non-contingent (“pay up front”) incentives.