Design of the “Studio System” Practical Teaching Platform for Advertising Major Based on the Network Resources

The “Studio System” personnel training model is still in the stage of exploring and researching in China. Combining the characteristics of the art education and art design education which combines the art education with the technology education in Bauhaus Institute of Design in Germany, actively develop and expand the new mode and approach of the personnel cultivation of “studio system”. The reform of the teaching mode of “studio system” has broken the traditional closed teaching mode in classrooms, paying more attention to the open teaching guidance and practical operation. The teaching mode of the studio system is based on the basic theory of the curriculum, taking the professional teachers as the core, undertaking the specific practical design projects, closely linking the teaching with the practice, while the advertising majors are oriented to the enterprises and the markets, which have really changed the traditional teaching methods of the art design.