The Influence of Perceived Usefulness, Perceived Ease of Use, Interactivity, and Ease of Navigation on Satisfaction in Mobile Application

This study is to explore the effects of perceived usefulness, perceived ease of use, ease of navigation, and interactivity, on the satisfaction in mobile application. To accomplish this research, we expanded upon the Technology Acceptance Model and proposed research hypotheses. Total of 275 people were surveyed as sample and for analysis, structural equation model was used. The major findings and their implications are summarized as below. First, perceived usefulness, interactivity and perceived ease of use influenced consumer satisfaction positively. Second, consumer satisfaction influenced continuous usage intention of mobile app positively. The findings of this study could help to understand consumer behavior for improving mobile application services in the mobile age.