The Model of Alumni Donation towards University: A Preliminary Study

Monetary donation by alumni in the pursuit of supporting the finance of university operation cost and consequently attaining the autonomous power is among the strategies put forward in the National Higher Education Strategic Plan (PSPTN). Due to its offspring status in Malaysia, a study must be conducted to obtain the information on the level of willingness among the alumni to realize this goal. Thus, this study aims to identify the determinants influencing the alumni behaviour to donate. Accordingly, this study employs the Partial Least Square (PLS) to analyze the data gathered through distribution of questionnaire forms. The findings of the study imply that financial management and family influence are the model or the significant path that characterize alumni willingness to donate to the university. In order to attract alumni interest to actively contribute, the university should execute the policy and programs that fulfill the hope of the society.