Investigating the Role of Responsible Gambling Strategy in Perspective of Employees

AbstractAs companies have an increasing impact on society, their social activities have been focused on numerous studies. However, many studies of corporate social responsibility (CSR) did not consider that CSR can be appeared differently depending on the nature of industry. In this regard, responsible gambling (RG) is very important concept as one of the CSR to minimize negative social effects in casino setting. A corporate which implements RG has a significant impact on attitude of employees who are member of the corporate company in terms of social identity theory. Thus, the purpose of this study was to examine relationships among responsible gambling (RG), organizational trust, job satisfaction, and job loyalty to casino employees.As a result of structural equation modeling for the relationships, each RG (compulsory RG, supplementary RG) had significant impacts on organizational trust, which influenced both job satisfaction and job loyalty. Also, job satisfaction had an effect on job loyalty. Based on...