Upravljanje kvalitetom ruralnih turističkih područja (Quality Management in Rural Tourist Areas)

Bosnian Abstract: Poslednjih godina XX veka ruralni turizam beleži konstantnu stopu rasta turisticke tražnje. Njegov cilj je ocuvanje ruralnih sredina, zaustavljanje iseljavanja stanovnistva iz ovakvih podrucja, stvaranje novih mogucnosti za zaradu kroz turisticke usluge i ponovno oživljanje lokalne poljoprivrede. Međutim, treba voditi racuna o održivom razvoju ruralnih podrucja, tj. on treba da se temelji na integralnom principu koji podrazumeva međusobnu povezanost i saradnju svih cinilaca koji uticu na razvoj turizma. Koncept integrisanog menadženta kvaliteta se tek od skora primenjuje u turistickoj industriji. On teži da u isto vreme poboljsa kvalitet citavog niza elemenata na integrisan nacin unutar same destinacije. Zbog toga se sve veci broj ruralnih turistickih destinacija okrece ovom konceptu jer su shvatile da je kvalitet postao najznacajniji element u poslovanju turisticke privrede na sve sirem globalnom tržistu.English Abstract: During the last years of the 20th century rural tourism recorded a constant growth rate of tourism demand. The goals of rural tourism are to preserve rural areas, stop the emigration from these areas, create new revenue opportunities through tourism services and revive local agriculture. However, sustainable development of rural areas is of great importance, that is, it should be based on an integrated approach which includes interconnection and cooperation of all the factors that influence the development of tourism. The concept of integrated quality management has only been recently introduced to the tourism industry. It seeks to improve the quality of a number of elements in an integrated manner within the destination itself. Because of that, an increasing number of rural tourist destinations are turning to this concept given the fact that they have realized that quality has become the most important element in tourism industry in an increasingly wider global market.