An Application of gCRM Using Customer Information

Geographical Customer Relationship Management (gCRM) is an integrated solution of Geographic Information System (GIS) and Customer Relationship Management (CRM). In gCRM, GIS is used to show multi-dimensional analytical results of customer information geographically. When customer information is geographically presented, more valuable information appears. In this research we briefly introduce gCRM and show real examples of customer segmentation applied to company.