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MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH
MEASURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: TOWARDS A MORE QUALITATIVE AND COMPREHENSIVE APPROACH
2021
Othman Boujena
Bruno Godey
Isabelle Ulrich
Aikaterini Manthiou
Daniele Pederzoli
Raffaele Donvito
Gaetano Aiello
Valentina Mazzoli
Keywords:
Social media
Sociology
Public relations
Customer engagement
Correction
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