Strategieaufruf: Theoriegeleitete Neubestimmung des Strategiebegriffs

Strategy seems to be dead. Rarely has a terminology of such high aspirations on managerial thinking and practice become more indifferent and disposable. The lack of profound meaning and the inflation of application in nearly any business, the media, public use and, in fact, private domain has practically lead to its downfall. However, organisations still decide strategically, act strategically, position themselve strategically.