The research on the relationship among market orientation, absorptive capability, organizational innovation climate and innovative behavior in Taiwan's manufacturing industry

The main purpose of this study was to investigate the influence of the market orientation on innovation behavior in manufacturing industry, the interference of the absorptive capability in the relation between market orientation and innovation behavior, and the interference of organizational innovation climate in the relation between market orientation and innovation behavior. By random sampling, 100 companies became the objects of the research. Five questionnaires were delivered to each of the companies, and 206 questionnaires were recollected. The data of the investigation were analyzed by Confirmatory Factor Analysis, and Hierarchical Regression. The finding of the research is that there is a positive influence of market orientation on innovation behavior in manufacturing industry; in addition, the absorptive capability of the R and D personnel can reinforce the influence of market orientation on innovation behavior, and organizational innovation climate can also reinforce the influence of market orientation on innovation behavior as well. According to the results stated, the industry should emphasize the system of market orientation and the absorptive capability of knowledge, and construct good innovation climate to encourage innovation behavior of employees.   Key words: Market orientation, innovation behavior, absorptive capability, organizational innovation climate.