Market of Transport Services and Millenium DevelopmentCoals; The Case of Keke Napep Initiatives in Lagos, Nigeria
2013
This study examined the role of marketing of transport services in the realization of a
millennium development goal; poverty alleviation. KEKE-NAPEP initiative was one of the poverty
eradication programmes in Lagos state, Nigeria. The study examined the significance of the
relationship between the initiative and (1) poverty level (2) standard of living and (3) level of
unemployment The study employed survey research and purposive sampling technique was
used to identify users of KEKE-NAPEP in Lagos State . The findings of the study revealed that
although the initiative improves the standard of living of people and has negative relationship with
level of unemployment, the initiative is not significantly related with the poverty level of the people
of Lagos state. Based on these findings, conclusion was drawn and relevant recommendations
were made. If the initiative must be successful in !;educing fi>pover!Y_, it is recommended that
marketing techniques and strategies be employed and engaged
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