AN EMPIRICAL ANALYSIS OF TOTAL QUALITY MANAGEMENT AND PERCEIVED CORPORATE IMAGE IN HIGHER EDUCATION MANAGEMENT

This study assessed the quality management practices in the Nigerian educational institution specifically the areas of quality input management, quality process management and quality output management. The primary objective of the study was to examine the effect that total quality management has on the corporate image of universities in Nigeria. In the light of the above four relevant hypotheses were formulated. The study is based on the data collected from the students of selected privates and public universities in Nigeria through the administration of questionnaires. Data collected were analyzed using a simple frequency table, regression analysis, Pearson correlation analysis and T-test. Findings show that quality input management has an effect on perceived corporate image, quality output management has an effect on perceived corporate image, there is no difference between private and public universities as regards their total quality management and how student perceive corporate image. Based on the findings, it was recommended that the concerted efforts of the stakeholders must be harnessed and geared towards improving the quality standards of Nigerian universities.