A Preliminary Study of the Social Media Marketing under the Social Network Theory

Wu Mengxue Shandong University at Weihai Weihai,264209 China Abstract:With the development of the Internet technology, It is no doubt that it has been a profound impact on the way of people’s social behavior and social communication . based on the birth of the new network tools of web 2.0 , the expansion of the network social density , makes the social media arise . At present there have been some foreign social media marketing strategies which can be references . This paper Introduces the characteristics of the social media marketing, on the basis of it , analyzes the characteristics of current Chinese consumers’ behavior , as well as the characteristics of the differences between social media marketing and the traditional media , and also puts forward some marketing strategies especially to the new social media marketing enterprises .