IMPROVEMENT OF LOGISTICS IN MILK PROCESSING ENTERPRISE MADETA, inc. IN ČESKÉ BUDĚJOVICE (CZECH REPUBLIC)

The paper deals with increasing competitiveness in the biggest milk processing enterprise in the Czech Republic, Madeta, inc. The paper describes the know-how in logistic management. It concerns first of all outsourcing. Outsourcing is such a system, when the milk processing enterprise transfers specific activities, conducted formerly by itself, to so called logistics providers. This makes possible to focus on essential activities, which are manufacturing milk and milk products and modification of assortments. Into the logistic chain [supply chain] four new firms were incorporated.