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The role of brand equity in evaluating the Fresh Empire campaign: Measure design, reliability, and validity
The role of brand equity in evaluating the Fresh Empire campaign: Measure design, reliability, and validity
2019
Laurel Curry
Leah Fiacco
Youn Ok Lee
Amy Lyn Henes
Matthew Farrelly
Leah Hoffman
Ollie Ganz
Keywords:
Economics
measure
Empire
Actuarial science
Brand equity
Reliability (statistics)
Correction
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