The basic marketing aspects of personnel management

T P Gorelova

The basic marketing aspects of personnel management

2015

T P Gorelova

The article discusses the use of marketing tools in the management of human resources and the importance of marketing approach in the development of human resource policy.

Keywords:

Business-to-government
Marketing management
Business marketing
Marketing
Marketing science
Public relations
Human resource management
Agricultural marketing
Relationship marketing
Business
Marketing research

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