Analysis of the Publications of the Universities of the South of the Iberian Peninsula on Facebook

The start of the pandemic in the middle of the 2019/20 academic year meant a great change and adaptation for the entire educational community. The objective of this publication is to analyze and compare the evolution of the publications with the greatest interaction that Andalusian universities, public and private, have made on the Facebook social network from the 2018/19 academic year to the 2019/20 academic year. A mixed, quantitative and qualitative methodology is used. The objectives and themes of the publications, the target audience and the elements and formats of the post are analyzed. The results show an increasing trend in publications dealing with human support, research and development issues, the purpose of which is to inform and inspire the entire community. © 2022, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.