A Study of Text-Overlaid Image Compositions Information System About Enterprise Documents, Logo and Slogan

This study focus on the combination of enterprise logo, slogan and announcement documents. With the three factors, we developed a text-overlaid image Compositions information system for business. “Logo” became an English word in 1937. The logo has become an important feature of the corporate image. It is interpreted as meaning of “identity” or “trademark” which is used to identify a small visual design works. Those works can be used for the purpose of cooperate identity in many industries. Being based on the aesthetic view point, the study found a method to calculate block visual weight and setting text color by color difference formula. We used the aesthetic formula to complete weight balance degree examination and font size prediction to get the optimization of text-overlaid image compositions. The optimization was applied to simplify the process of enterprise announcement preparation. The other object is to integrate logo and slogan to appear a remarkable impression. The developed text-overlaid image Compositions system play a role of automatic typesetting to find a good way of designing the location of image and text. The user just pay attention to the content of documents and never minded about the layout of logo and slogan. The major help of the system is to promote the enterprise announcement documents designing efficiency. We provide this system for some SMEs to try to understand the practicality of system. Finally we carried out a questionnaire survey to test the user’s attitude about the system from three perspectives, perceived usefulness, perceived ease of use and behavior intention. The collection data of users’ opinion shows that the text-overlaid image Compositions information system generally achieve satisfied standard. Overall, users give this system a lot of positive comments. The information system is also considered to be very helpful for the process of making announcements in practice.