АВТОРСЬКІ ПІДРУЧНИКИ ЯК ОСНОВА ВИКЛАДАННЯ КУРСУ РИТОРИКИ В УКРАЇНСЬКИХ НАВЧАЛЬНИХ ЗАКЛАДАХ У XVII – XVIII СТ.СТ.

This article is devoted a number of books of rhetoric that were written by Ukrainian authors during the XVII - XVIII centuries. It was considered their structure and content. Established that although the Ukrainian authors' textbooks of rhetoric were relied on the classic ancient samples, they contained its own methodological developments that reflect generations, genres and types of oratory popular during that period, took into consideration the peculiarities of national rhetoric. Determined that the rhetoric of Ukraine of that period was developed on the base of the assimilation of school education and experience of ancient Western European traditions that were transformed by the medieval worldview. Five cultural components took part in creating Latin lingual theory of rhetoric that differently manifested themselves in the rhetoric of various authors: ancient, Byzantine, West European, Baroque, Slavonic. The article proved that the authors' books of rhetoric became the basis for teaching courses for young teachers. Different semantic content and structure they gave an opportunity to diversify the process of teaching and learning to be interesting and exciting. Authors' books and a large number of manuscripts of teachers of Kyiv - Mohyla academy show that the period of XVII - XVIII centuries was marked by great development not only educational content but also its methodologies. Key words: rhetoric, textbook, component, author, technique, families, types, genres, eloquence