The Acceptance and Usage Intention of Menstrual Underwear

This exploratory research aims to study the consumer perception, acceptance and adoption of menstrual underwear as it provides a sustainable option to the current feminine hygiene management solutions widely used in the consumer market in the U.S. Employing a longitudinal qualitative research design, researchers explore the social psychological effect the usage of the underwear will have on consumer adoption, in addition to the functional aspect of the underwear.