Case Studies of Farmers' Use of Information Systems

Exploratory case study research was initiated to study the evolution of management information systems and their use in operational and strategic decisions. The unit of analysis was the management team on farms with innovative or successful information systems. Human factors, such as an analytical nature and commitment to lifelong learning, were perceived to be the most important common elements. Production variables often were critical success factors. Managers annually developed financial statements; enterprise and "what if" analyses were conducted regularly. Learning about questions that innovative producers have difficulty addressing was time-consuming but instructive with respect to research and educational needs.