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Retrieving corporate reputation following a crisis : the impact of online communications and affective displays on consumers
Retrieving corporate reputation following a crisis : the impact of online communications and affective displays on consumers
2018
Benedetta Crisafulli
Jaywant Singh
La Toya Quamina
Melanie Xue
Keywords:
Marketing
Affect (psychology)
Business
Reputation
Advertising
corporate reputation
Correction
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